UPdegree: visual identity for an apparel brand

How you feel is more than a trend. UPdegree is an apparel brand for summer temperature environments in Asia, Europe, and North America. The name needed to work in those regions, and in addition, we designed the logo and packaging. Finally, our strategy emphasises the comfort and utility of the material, as opposed to style or fashion. The name sits above the horizon, with the degree symbol as the sun. This idea is further shown in motion.

Service: Strategy, Naming, Content, and Motion
Design Principal: Maxwell A. Davis
Design/Agency: StudioTBT
Client: UPdegree Co., Year: 2019~