The Guest House: identity for modest multinationals

The Guest House is an eight-bedroom guest house in Busan, South Korea. Most of their customers are multinationals in their 20s looking for a chic, clean, and affordable place to stay for a week or less. It only made sense to appeal to them. And as result, we developed a logo inspired by their much-loved house companion—the owner’s dog.

Principal Designer: Maxwell A. Davis
Design/Agency: StudioTBT
Client: The Guest House, Year: 2016