Store No8: motion design for an incubator

Transform the customer experience. Store No8 is the incubation arm of Walmart. And they needed to express their story and the platform they’ve built. Gail headed the copy, with Christina on the initial design direction. Furthermore, StudioTBT task was to explore ideas with bold and unexpected design and motion. And so, we had the words and the music tell the story. Even more, we made the Store No8 brand icon (octagon) the lead; as patterns and visual metaphors in the journey.

Principal Motion/Designer: Maxwell A. Davis
Creative Director: Gail Barlow (Mutiny Branding),
Creative Director: Christina Antonopoulos (Jet/Store No8)
Client/Agency: Mutiny Branding, Year: 2018