Qing Spa: visual identity for longevity

A symbol for longevity. Qing Spa is an upper middle class spa, based in Beijing. We developed an identity with them that both suggests treatment and longevity — part of the East Asian culture the ‘three friends of winter’; pine, bamboo and plum, are known to live throughout the winter unlike many other plants.

Principal Designer: Maxwell A. Davis
Design/Agency: StudioTBT
Client: Qing Spa, Year: 2014