PowerMama: communication for a training program

Let’s start this workout in 3, 2, 1. CrossFit HONEST launched a new program called PowerMama and needed a poster and leaflet to communicate it. The program coaches women in maternity with CrossFit-based exercises for a healthy mind and strong body, during pregnancy and after childbirth. Our design makes use of a simple photographic concept and bold type to capture the idea of exercise and pregnancy.

Design Principal: Maxwell A. Davis
Design/Agency: StudioTBT
Client: Crossfit HONEST, Year: 2018