Eclat: Function Plus Knit exhibition identity

One and one makes three. Eclat is a global functional fabrics and apparel maker for the world’s leading activewear brands. For their annual global exhibition, we categorised a large product range into three groups, themed ‘Function Plus Knit’. A simple idea of two things working together and becoming greater. We expressed it with a bold and dynamic visual identity, featuring a simplified representation of swatches. The result sidesteps the use of athletes and mountain peak photography seen at the shows. It got people talking—to Eclat’s reps.

Design Principal: Maxwell A. Davis
Design/Agency: StudioTBT
Client: Eclat Textile Company, Year: 2019